Clemens Spieltiere GmbH is a German soft toy brand with a history of more than 75 years. After World War II, materials for producing soft toys were scarce. To keep bringing joy to children, the company began crafting teddy bears from repurposed military blankets — transforming remnants of war into symbols of warmth and comfort.
Inspired by this legacy, we suggested to our client the idea of recreating the legendary teddy bear using discarded army blankets — and taking it a step further by incorporating other waste materials. In an era of fast fashion and a growing global population, the amount of discarded clothing ending up in landfills has become a serious environmental issue. To remind, engage, and act together, we proposed creating unique and lovable teddy bears made from upcycled materials.
- Workflow
- Material Collection and Processing - Material Library
- Selection and design - Pattern Making
- Hand-sawn Unique Pieces - Clemens Re-Collection
